China – Accessory brands and jewellers requested to sell in Free Trade Zone

This is part of a series of opportunities for UK brands to sell through Fujian Free Trade Zone.

This request is from a local strategic partner of CBBC, which is offering free service to present and sell UK brands in the southern China market via the Fujian Free Trade Zone.

To promote cross-border trading, the local government has set up a foreign products centre in its Free Trade Zone which is scheduled to finish by April 2016. It will then be open to overseas brands that are interested in trying to tap into the Chinese market.

As part of the cooperation between CBBC and the local association, UK company’s can present their products in the centre, the local organisation will organise local agents, distributors, consumers and shopping malls to go and visit the UK pavilion regularly. Then the local agents and distributors can contact the UK company if they are interested in the products, and consumers can buy directly with a duty-free price.

It is a free of charge opportunity for UK companies to show and sell products within the UK pavilion. The UK companies can promote the products there for the required time period and still decide whether it wishes to fully enter the Chinese market with further assistance or not. In addition, the UK company will need to send the products to the Free Trade Zone.

This specific opportunity is targeting luxury, well-designed accessory and jewellery brands. Must be authentically British and of high quality. Products can target both men and women. There are many more Free Trade opportunities available.

To find out more, please register your interest with our team in China.

The China-Britain Business Council (‘CBBC’) is a membership organisation and UKTI’s chosen partner in China to deliver trade services. To find out more about CBBC please visit

Essential information


Giftware, Jewellery & Tableware and Retail and Luxury

Opportunity type:

Private Sector

Expiry date:

30 April 2016

Applications received:


Value of contract:

Value unknown

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